A comprehensive digital marketing strategy in three easy steps.
Search Engine Optimisation (SEO)
SEO enables you to drive traffic to your website without directly paying for it. We will perform a complete audit of your website to ensure you have capacity for SEO and that you have properly leveraged the SEO tools available to you.
Deliverable ⟶ “SEO Audit” Report
Google Analytics Setup
This vital tool is used to track, measure and analyse how people interact with your website. We’ll make sure your Google Analytics account is properly configured, tracking the right data and that a base set of useful reports exist.
Deliverable ⟶ Optimised and fully configured Google Analytics account.
Google Search Console Setup
Search Console communicates search engine data between your website and Google. We’ll check that your account exists, that it is tracking your site, that it is properly sharing data with Google Analytics and that automated reports are active.
Deliverable ⟶ Properly configured Search Console account.
Google Business Audit
Your “Google Business” listing is a vital entry point for new leads. We’ll check that the listing is up-to-date, accurate and properly configured to collect and report data.
Deliverable ⟶ Fully optimised Google Business profile.
Your website is the most powerful marketing asset you have. We’ll analyse every aspect of your website, from the front-facing user experience to the back-end technologies and provide a detailed list of recommended improvements.
Deliverable ⟶ “Website Audit” Report
Mailing List Audit
Did you know that EDMs often convert at higher rates than social media? We’ll check that you have an active database, that you have segmented and organised your subscribers and that your interactions with them are optimised.
Deliverable ⟶ “Subscriber Audit” Report
If your site is focused on e-Commerce, we will check that you have multiple payment options, ability to offer coupons, chances for visitors to share items to relevant socials, lead capture processes and much more.
Deliverable ⟶ “eCommerce Audit” Report
Social Media Audit
A highly effective tool for consumer based products, we will check that you have relevant profiles and are maximising their use through best practice social media marketing techniques.